Video: SeaWorld seeing increase in attendance


SEA WORLD IS REPORTING $40 MILLION IN 2018 AFTER LOSING MORE THAN $200 MILLION THE YEAR BEFORE IN 2017. CHANNEL 9 JEFF DEAL IS LIVE, JEFF, A NICE JUMP AFTER SEEING THE MILLIONS AND MILLIONS IN LOSSES. Reporter: IN REVENUE AND ATTENDANCE HAS BEEN DOWN SINCE 2013. BUT IN 2018 THE ATTENDANCE AT THE PARKS, INCLUDING SEA WORLD ORLANDO HERE, WAS UP 8.5%. Reporter: SEA WORLD MAY BE THE BIG FISH WHEN IT COMES TO MARINE LIFE PARKS BUT QUESTIONS ABOUT ITS TREATMENT OF ANIMALS IN THE CONTROVERSIAL BLACKFISH FILM KNOCKED IT DOWN AND KNOCKED ATTENDANCE DOWN. NOW, AFTER FOUR YEARS OF STRUGGLES, IT SEEMS THINGS ARE CHANGING. SEA WORLD IS BACK. YOU DON’T GROW ATTENDANCE 8% FOR ALL 4 QUARTERS OF 2018 AND NOT BE BACK. Reporter: THE THEME PARK ANALYST DOES NOT BELIEVE PEOPLE FORGOTTEN ABOUT THE FILM BUT HE BELIEVES IT IS LESS OF A FACTOR NOW. COMPANY WIDE, TOTAL REVENUE WAS UP BY $100 IN 2018. SEA WORLD IS SAYING WE WANT TO ADD MORE RIDES, WE KNOW THERE IS NOT A 6 FLAGS IN FLORIDA. Reporter: SEA WORLD IS STEERING FOCUS FROM ANIMAL SHOWS TO RIDES. OTHER TYPES OF SHOWS AND FESTIVALS TO GET PEOPLE IN THE PARKS AND SPEND MORE MONEY ONCE INSIDE. THIS YEAR, SEA WORLD ORLANDO IS ADDING SESAME STREET THEME-LAND. AND STRATEGIES, MARKETING AND FOCUS ON BEING MORE EFFICIENT. IT IS QUICKSAND FOR SEA WORLD SINCE 2013 AND IT IS FINALLY — IT GOT A ROPE AND STARTING TO CLAW ITS WAY OUT. Reporter: AND WHEN SEA WORLD’S COO TALKS ABOUT BEING MORE EFFICIENT HE DOES NOT THINK THAT WILL MEAN MASSIVE

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